Our history

In the beginning

Frost's Estate agents was founded by local residents David and Mary Frost in 1992. David had enjoyed a very successful Estate Agency career in London and decided to take his experience and start a company in his local area of St Albans. The country was still reeling from the 1990/91 recession and many were wondering whether this new company would survive. When questioned what it was that Frost's were going to do differently, David confidently replied, that they would simply be better than the competition and so started a quest that continues to this day to provide 'Better Service, Better Marketing and Better Results' than our competition.

Strength in the business from our lettings arm

Right from the outset Frost's took Lettings seriously, back in 1992 when the 'buy to let' mortgage was in its infancy, few estate agents were interested in Lettings. At Frost's our early adoption of Lettings, has allowed us to build up the knowledge and experience to provide an expert service to the many Landlords who enjoy our Fully Managed service.

Moving into the millennium with Harpenden

Building on our success, further expansion came in 2000 when Frost's opened in the nearby town of Harpenden.  

Initially we opened in Harding parade, but when the opportunity came to relocate to highly visual offices opposite Waitrose on Leyton Road, we seized the moment. Whilst St Albans and Harpenden share many similarities, we understand that Harpenden has its own unique character and we tailor our services accordingly.

Adding to the family in 2012 with Wheathampstead

In 2012 there was an opportunity to acquire a lettings business in Wheathampstead and with it a delightful shop in this pretty village, this acquisition further complemented our existing activities and our range of services to clients in the St Albans suburbs.